NAICS 52

Finance and Insurance in Canton-Massillon, OH

Metro Market Score 51.2 (Challenging), ranked #183 of 331 metros. 556 establishments, 4,479 jobs.

Metro Market Score 51.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national finance and insurance average.

Finance and Insurance conditions in Canton-Massillon are mixed. The 51.2 market score puts it at #183 of 331, with no metric pulling sharply in either direction. Wages, growth, and competition are all within a normal range for this industry.

Industry Concentration

59.2

LQ: 0.67

Rank #196 of 331 metros

Wage Competitiveness

23.9

$77,670 avg wage

Growth Trend

↓ 30.5

Employment growth index

Rank #231 of 331 metros

Wage Pressure

47.8

YoY wage change index

556 Finance and Insurance Firms in Canton-Massillon

556

Establishments

-2.3% YoY

4,479

Total Employment

-2.8% YoY

$77,670

Average Annual Wage

+6.9% YoY

0.67

Location Quotient

Below national avg

Within Ohio

#7 of 11

finance and insurance metros in state

Ohio state rank

#14 of 51

for finance and insurance entry risk

vs State Median

+2.3

worse than median (48.9)

Canton-Massillon vs Ohio Statewide

How this metro's finance and insurance market compares to Ohio overall. The state ranks #14/51 for entry risk.

Measure	Canton-Massillon	OH Statewide
Overall Score	51.2 Challenging	48.2 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#183 of 331 metros	#14 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Canton-Massillon

Real Estate and Rental and Leasing 33.8 Retail Trade 39.6 Information 40.0 Accommodation and Food Services 45.3 Construction 46.3 Other Services 57.6 Administrative and Support Services 60.1

Finance and Insurance in Other Ohio Metros

Mansfield 29.5 #45/331 Lima 31.2 #56/331 Sandusky 39.8 #104/331 Toledo 44.1 #137/331 Dayton-Kettering-Beavercreek 48.7 #161/331 Youngstown-Warren 48.9 #163/331 Springfield 56.8 #229/331 Cleveland 63.5 #265/331 Akron 67.2 #279/331 Columbus 78.4 #327/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Canton-Massillon's 51.2 score. Useful when comparing markets with comparable entry profiles.

Sebastian-Vero Beach-West Vero Corridor, FL 51.1 #182/331 Greenville-Anderson-Greer, SC 51.0 #181/331 Fort Smith, AR 51.6 #184/331 Kennewick-Richland, WA 51.6 #185/331 Port St. Lucie, FL 50.7 #180/331 Binghamton, NY 51.6 #186/331 Ogden, UT 51.6 #187/331 Rapid City, SD 50.7 #179/331 Duluth, MN 50.5 #178/331 Tulsa, OK 50.5 #177/331

Finance and Insurance in States Bordering Ohio

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

West Virginia 39.8 #2/51 Kentucky 40.0 #3/51 Indiana 45.4 #9/51 Pennsylvania 48.8 #19/51 Michigan 49.8 #23/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Canton-Massillon's finance and insurance sector, the employment growth component (69.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Canton-Massillon, OH MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment