NAICS 51

Information in Canton-Massillon, OH

Metro Market Score 40.0 (Moderate), ranked #115 of 294 metros. 149 establishments, 1,440 jobs.

Metro Market Score 40.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national information average.

Information wages in Canton-Massillon run well below the metro average (competitiveness index: 16.3), and year-over-year wage pressure is low at 19.7. For labor-intensive operations, this cost advantage could improve unit economics significantly.

Industry Concentration

50.3

LQ: 0.47

Rank #148 of 294 metros

Wage Competitiveness

16.3

$60,903 avg wage

Growth Trend

↓ 35.4

Employment growth index

Rank #191 of 294 metros

Wage Pressure

19.7

YoY wage change index

149 Information Firms in Canton-Massillon

149

Establishments

+0.0% YoY

1,440

Total Employment

-4.4% YoY

$60,903

Average Annual Wage

+2.5% YoY

0.47

Location Quotient

Below national avg

Within Ohio

#3 of 9

information metros in state

Ohio state rank

#26 of 51

for information entry risk

vs State Median

-4.8

better than median (44.8)

Canton-Massillon vs Ohio Statewide

How this metro's information market compares to Ohio overall. The state ranks #26/51 for entry risk.

Measure	Canton-Massillon	OH Statewide
Overall Score	40.0 Moderate	44.4 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#115 of 294 metros	#26 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Canton-Massillon

Real Estate and Rental and Leasing 33.8 Retail Trade 39.6 Accommodation and Food Services 45.3 Construction 46.3 Finance and Insurance 51.2 Other Services 57.6 Administrative and Support Services 60.1

Information in Other Ohio Metros

Mansfield 20.0 #20/294 Sandusky 22.0 #26/294 Dayton-Kettering-Beavercreek 44.2 #147/294 Toledo 44.8 #151/294 Springfield 47.9 #177/294 Cleveland 51.7 #199/294 Youngstown-Warren 57.3 #224/294 Akron 60.9 #240/294

Information Metros With Similar Conditions

Metros within 5 points of Canton-Massillon's 40.0 score. Useful when comparing markets with comparable entry profiles.

Casper, WY 40.1 #116/294 Ames, IA 39.9 #114/294 Stockton-Lodi, CA 40.2 #117/294 Lewiston, ID 40.2 #118/294 Beckley, WV 39.6 #113/294 Sebring, FL 39.6 #112/294 St. George, UT 39.6 #111/294 Lebanon, PA 40.6 #119/294 Huntsville, AL 39.3 #110/294 Kingston, NY 40.7 #120/294

Information in States Bordering Ohio

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Pennsylvania 31.8 #4/51 Kentucky 32.6 #6/51 West Virginia 37.3 #11/51 Indiana 40.2 #19/51 Michigan 47.2 #32/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Canton-Massillon's information sector, the employment growth component (64.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Canton-Massillon, OH MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment