NAICS 72

Accommodation and Food Services in Billings, MT

Metro Market Score 66.0 (Difficult), ranked #233 of 298 metros. 586 establishments, 11,057 jobs.

Metro Market Score 66.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

Billings scores 66.0 on the Metro Market Score for accommodation and food services, placing it in the bottom quartile. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

86.2

LQ: 1.30

Rank #257 of 298 metros

Wage Competitiveness

60.4

$26,472 avg wage

Growth Trend

↓ 41.6

Employment growth index

Rank #175 of 298 metros

Wage Pressure

59.4

YoY wage change index

586 Accommodation and Food Services Firms in Billings

586

Establishments

+1.9% YoY

11,057

Total Employment

+0.0% YoY

$26,472

Average Annual Wage

+0.0% YoY

1.30

Location Quotient

Above national avg

Within Montana

#3 of 4

accommodation and food services metros in state

Montana state rank

#39 of 51

for accommodation and food services entry risk

vs State Median

0.0

matches median (66.0)

Billings vs Montana Statewide

How this metro's accommodation and food services market compares to Montana overall. The state ranks #39/51 for entry risk.

Measure	Billings	MT Statewide
Overall Score	66.0 Difficult	46.1 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#233 of 298 metros	#39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Billings

Professional, Scientific, and Technical Services 46.8 Real Estate and Rental and Leasing 48.7 Finance and Insurance 55.0 Other Services 61.1 Retail Trade 64.3

Accommodation and Food Services in Other Montana Metros

Missoula 52.2 #132/298 Great Falls 53.7 #146/298 Bozeman 77.8 #284/298

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Billings's 66.0 score. Useful when comparing markets with comparable entry profiles.

Worcester, MA 66.2 #234/298 Mount Vernon-Anacortes, WA 65.8 #232/298 Kalamazoo-Portage, MI 65.8 #231/298 Tallahassee, FL 66.3 #235/298 Santa Fe, NM 66.3 #236/298 Youngstown-Warren, OH 65.7 #230/298 New York-Newark-Jersey City, NY 66.4 #237/298 Corpus Christi, TX 65.7 #229/298 Springfield, MA 65.4 #228/298 Kingston, NY 66.7 #238/298

Accommodation and Food Services in States Bordering Montana

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Idaho 26.2 #4/51 North Dakota 29.5 #12/51 South Dakota 36.7 #23/51 Wyoming 55.0 #45/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Billings's accommodation and food services sector, the industry concentration component (86.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Billings, MT MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment