NAICS 52

Finance and Insurance in Pueblo, CO

Metro Market Score 42.9 (Moderate), ranked #126 of 331 metros. 210 establishments, 1,126 jobs.

Metro Market Score 42.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

At #126 of 331 metros, Pueblo's finance and insurance sector scores 42.9 on the market index. Concentration (18.7), wage levels (28.4), and growth (28.4) all track close to the median. Local factors like lease costs and client access will matter more than macro signals.

Industry Concentration

18.7

LQ: 0.44

Rank #62 of 331 metros

Wage Competitiveness

28.4

$79,172 avg wage

Growth Trend

↓ 28.4

Employment growth index

Rank #238 of 331 metros

Wage Pressure

48.1

YoY wage change index

210 Finance and Insurance Firms in Pueblo

210

Establishments

-3.7% YoY

1,126

Total Employment

-3.1% YoY

$79,172

Average Annual Wage

+7.0% YoY

0.44

Location Quotient

Below national avg

Within Colorado

#1 of 6

finance and insurance metros in state

Colorado state rank

#50 of 51

for finance and insurance entry risk

vs State Median

-11.0

better than median (53.9)

Pueblo vs Colorado Statewide

How this metro's finance and insurance market compares to Colorado overall. The state ranks #50/51 for entry risk.

Measure	Pueblo	CO Statewide
Overall Score	42.9 Moderate	67.3 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#126 of 331 metros	#50 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pueblo

Real Estate and Rental and Leasing 24.2 Other Services 30.1 Information 36.9 Healthcare and Social Assistance 54.0 Accommodation and Food Services 55.0 Administrative and Support Services 56.4 Construction 64.1 Professional, Scientific, and Technical Services 71.1 Retail Trade 74.5

Finance and Insurance in Other Colorado Metros

Greeley 52.5 #193/331 Grand Junction 53.6 #205/331 Fort Collins-Loveland 53.9 #207/331 Boulder 61.4 #253/331 Colorado Springs 68.5 #285/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Pueblo's 42.9 score. Useful when comparing markets with comparable entry profiles.

Fayetteville, NC 43.0 #127/331 Salisbury, MD 43.0 #128/331 Flagstaff, AZ 42.6 #125/331 Enid, OK 42.6 #123/331 Santa Maria-Santa Barbara, CA 42.6 #124/331 Florence-Muscle Shoals, AL 43.2 #129/331 Vallejo, CA 43.3 #130/331 Jackson, MI 42.4 #122/331 Napa, CA 43.5 #131/331 Fresno, CA 42.2 #121/331

Finance and Insurance in States Bordering Colorado

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Nebraska 49.4 #20/51 Utah 51.9 #27/51 Arizona 52.6 #29/51 New Mexico 53.1 #31/51 Kansas 57.0 #42/51 Wyoming 62.0 #47/51 Oklahoma 64.9 #48/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pueblo's finance and insurance sector, the employment growth component (71.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Pueblo, CO MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment