NAICS 51

Information in Walla Walla, WA

Metro Market Score 42.9 (Moderate), ranked #136 of 294 metros. 31 establishments, 221 jobs.

Metro Market Assessment

Metro Market Score 42.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national information average.

Information wages in Walla Walla run well below the metro average (competitiveness index: 18.0), and year-over-year wage pressure is low at 23.2. For labor-intensive operations, this cost advantage could improve unit economics significantly.

Industry Concentration
42.5
LQ: 0.41
Rank #125 of 294 metros
Wage Competitiveness
18.0
$61,191 avg wage
Growth Trend
↓ 22.8
Employment growth index
Rank #228 of 294 metros
Wage Pressure
23.2
YoY wage change index

31 Information Firms in Walla Walla

31
Establishments
+0.0% YoY
221
Total Employment
-6.8% YoY
$61,191
Average Annual Wage
+6.5% YoY
0.41
Location Quotient
Below national avg

Walla Walla vs Washington Statewide

How this metro's information market compares to Washington overall. The state ranks #49/51 for entry risk.

Measure Walla Walla WA Statewide
Overall Score 42.9 Moderate 55.7 High
Score Type Metro Market Score Entry Risk Score
Rank #136 of 294 metros #49 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Walla Walla

Real Estate and Rental and Leasing 34.8 Construction 41.5 Finance and Insurance 45.0 Accommodation and Food Services 46.1 Other Services 47.4 Retail Trade 51.0 Healthcare and Social Assistance 52.5

Information in Other Washington Metros

Yakima 30.0 #61/294 Kennewick-Richland 31.1 #65/294 Bremerton-Silverdale-Port Orchard 45.2 #154/294 Mount Vernon-Anacortes 47.3 #173/294 Longview-Kelso 52.2 #202/294 Bellingham 55.4 #217/294 Spokane-Spokane Valley 58.7 #230/294 Olympia-Lacey-Tumwater 64.9 #259/294 Seattle-Tacoma-Bellevue 75.6 #289/294

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Walla Walla's information sector, the employment growth component (77.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.