NAICS 51

Information in Carson City, NV

Metro Market Score 23.3 (Favorable), ranked #32 of 294 metros. 35 establishments, 181 jobs.

Metro Market Score 23.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Employment in Carson City's information sector grew faster than most metros last year, pushing its growth trend index to 83.3. Combined with a 23.3 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration

19.4

LQ: 0.30

Rank #57 of 294 metros

Wage Competitiveness

41.8

$73,101 avg wage

Growth Trend

↑ 83.3

Employment growth index

Rank #50 of 294 metros

Wage Pressure

14.9

YoY wage change index

35 Information Firms in Carson City

Establishments

+6.1% YoY

181

Total Employment

+2.8% YoY

$73,101

Average Annual Wage

-2.8% YoY

0.30

Location Quotient

Below national avg

Within Nevada

#1 of 2

information metros in state

Nevada state rank

#50 of 51

for information entry risk

vs State Median

-27.3

better than median (50.6)

Carson City vs Nevada Statewide

How this metro's information market compares to Nevada overall. The state ranks #50/51 for entry risk.

Measure	Carson City	NV Statewide
Overall Score	23.3 Favorable	56.3 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#32 of 294 metros	#50 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Carson City

Real Estate and Rental and Leasing 36.2 Finance and Insurance 36.3 Construction 38.3 Healthcare and Social Assistance 57.5 Accommodation and Food Services 58.8 Professional, Scientific, and Technical Services 60.0 Administrative and Support Services 65.2 Other Services 65.4 Retail Trade 72.9

Information in Other Nevada Metros

Las Vegas-Henderson-North Las Vegas 50.6 #194/294

Information Metros With Similar Conditions

Metros within 5 points of Carson City's 23.3 score. Useful when comparing markets with comparable entry profiles.

Midland, MI 22.9 #31/294 Punta Gorda, FL 22.9 #30/294 Hammond, LA 22.8 #29/294 McAllen-Edinburg-Mission, TX 24.0 #33/294 Logan, UT 24.3 #34/294 Hot Springs, AR 22.1 #28/294 Farmington, NM 22.1 #27/294 Sandusky, OH 22.0 #26/294 Sherman-Denison, TX 24.7 #35/294 Prescott Valley-Prescott, AZ 24.8 #36/294

Information in States Bordering Nevada

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Idaho 43.8 #24/51 Utah 47.4 #33/51 Arizona 49.2 #41/51 Oregon 52.0 #45/51 California 56.6 #51/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Carson City's information sector, the wage competitiveness component (41.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Carson City, NV MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment