NAICS 72

Accommodation and Food Services in Austin-Round Rock-San Marcos, TX

Metro Market Score 62.4 (Difficult), ranked #211 of 298 metros. 5,602 establishments, 129,498 jobs.

Metro Market Score 62.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

💰High-Cost Market

Wage costs in Austin-Round Rock-San Marcos's accommodation and food services sector are well above the metro average, with wage competitiveness at 90.3 and rising pressure at 69.6. New entrants should factor higher labor costs into their financial projections for this market.

Industry Concentration

65.1

LQ: 1.13

Rank #194 of 298 metros

Wage Competitiveness

90.3

$32,530 avg wage

Growth Trend

↑ 67.8

Employment growth index

Rank #97 of 298 metros

Wage Pressure

69.6

YoY wage change index

5,602 Accommodation and Food Services Firms in Austin-Round Rock-San Marcos

5,602

Establishments

+2.7% YoY

129,498

Total Employment

+1.4% YoY

$32,530

Average Annual Wage

+3.0% YoY

1.13

Location Quotient

Above national avg

Within Texas

#15 of 16

accommodation and food services metros in state

Texas state rank

#38 of 51

for accommodation and food services entry risk

vs State Median

+11.0

worse than median (51.4)

Austin-Round Rock-San Marcos vs Texas Statewide

How this metro's accommodation and food services market compares to Texas overall. The state ranks #38/51 for entry risk.

Measure	Austin-Round Rock-San Marcos	TX Statewide
Overall Score	62.4 Difficult	46.0 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#211 of 298 metros	#38 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Austin-Round Rock-San Marcos

Healthcare and Social Assistance 39.0 Retail Trade 48.8 Construction 54.9 Finance and Insurance 58.0 Other Services 59.5 Real Estate and Rental and Leasing 70.2 Professional, Scientific, and Technical Services 73.2 Information 77.2

Accommodation and Food Services in Other Texas Metros

Longview 28.6 #12/298 McAllen-Edinburg-Mission 32.0 #18/298 Abilene 41.6 #57/298 Laredo 43.7 #71/298 Tyler 45.5 #91/298 Eagle Pass 48.2 #102/298 Beaumont-Port Arthur 48.6 #106/298 Brownsville-Harlingen 48.8 #108/298 College Station-Bryan 51.4 #125/298 Killeen-Temple 54.6 #153/298

+ 5 more metros. View all in Texas →

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Austin-Round Rock-San Marcos's 62.4 score. Useful when comparing markets with comparable entry profiles.

Lafayette, LA 62.3 #210/298 Lakeland-Winter Haven, FL 62.6 #212/298 Redding, CA 62.2 #208/298 Kennewick-Richland, WA 62.2 #209/298 Hot Springs, AR 62.0 #207/298 Fort Collins-Loveland, CO 62.8 #213/298 Kokomo, IN 61.9 #206/298 Goldsboro, NC 61.8 #205/298 Providence-Warwick, RI 63.2 #214/298 Farmington, NM 63.2 #215/298

Accommodation and Food Services in States Bordering Texas

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

New Mexico 24.5 #3/51 Oklahoma 35.0 #20/51 Arkansas 36.9 #26/51 Louisiana 43.8 #36/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Austin-Round Rock-San Marcos's accommodation and food services sector, the wage competitiveness component (90.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Austin-Round Rock-San Marcos, TX MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment