NAICS 72

Accommodation and Food Services in Austin-Round Rock-San Marcos, TX

Metro Market Score 62.4 (Difficult), ranked #211 of 298 metros. 5,602 establishments, 129,498 jobs.

Metro Market Assessment

Metro Market Score 62.4
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

Lower is better. Relative to national accommodation and food services average.

💰High-Cost Market

Wage costs in Austin-Round Rock-San Marcos's accommodation and food services sector are well above the metro average, with wage competitiveness at 90.3 and rising pressure at 69.6. New entrants should factor higher labor costs into their financial projections for this market.

Industry Concentration
65.1
LQ: 1.13
Rank #194 of 298 metros
Wage Competitiveness
90.3
$32,530 avg wage
Growth Trend
67.8
Employment growth index
Rank #97 of 298 metros
Wage Pressure
69.6
YoY wage change index

5,602 Accommodation and Food Services Firms in Austin-Round Rock-San Marcos

5,602
Establishments
+2.7% YoY
129,498
Total Employment
+1.4% YoY
$32,530
Average Annual Wage
+3.0% YoY
1.13
Location Quotient
Above national avg
Within Texas
#15 of 16
accommodation and food services metros in state
Texas state rank
#38 of 51
for accommodation and food services entry risk
vs State Median
+11.0
worse than median (51.4)

Austin-Round Rock-San Marcos vs Texas Statewide

How this metro's accommodation and food services market compares to Texas overall. The state ranks #38/51 for entry risk.

Measure Austin-Round Rock-San Marcos TX Statewide
Overall Score 62.4 Difficult 46.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #211 of 298 metros #38 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Austin-Round Rock-San Marcos

Accommodation and Food Services in Other Texas Metros

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Austin-Round Rock-San Marcos's 62.4 score. Useful when comparing markets with comparable entry profiles.

Accommodation and Food Services in States Bordering Texas

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Austin-Round Rock-San Marcos's accommodation and food services sector, the wage competitiveness component (90.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.