NAICS 72

Accommodation and Food Services in Reno, NV

Metro Market Score 61.3 (Difficult), ranked #202 of 298 metros. 1,317 establishments, 32,526 jobs.

Metro Market Score 61.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

💰High-Cost Market📈Rapid Growth

Wage costs in Reno's accommodation and food services sector are well above the metro average, with wage competitiveness at 92.3 and rising pressure at 69.3. New entrants should factor higher labor costs into their financial projections for this market.

Industry Concentration

86.6

LQ: 1.31

Rank #258 of 298 metros

Wage Competitiveness

92.3

$33,675 avg wage

Growth Trend

↑ 90.9

Employment growth index

Rank #28 of 298 metros

Wage Pressure

69.3

YoY wage change index

1,317 Accommodation and Food Services Firms in Reno

1,317

Establishments

+9.3% YoY

32,526

Total Employment

+4.3% YoY

$33,675

Average Annual Wage

+2.9% YoY

1.31

Location Quotient

Above national avg

Within Nevada

#2 of 3

accommodation and food services metros in state

Nevada state rank

#49 of 51

for accommodation and food services entry risk

vs State Median

0.0

matches median (61.3)

Reno vs Nevada Statewide

How this metro's accommodation and food services market compares to Nevada overall. The state ranks #49/51 for entry risk.

Measure	Reno	NV Statewide
Overall Score	61.3 Difficult	64.0 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#202 of 298 metros	#49 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Reno

Other Services 42.6 Construction 52.8 Administrative and Support Services 54.8

Accommodation and Food Services in Other Nevada Metros

Carson City 58.8 #175/298 Las Vegas-Henderson-North Las Vegas 68.0 #247/298

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Reno's 61.3 score. Useful when comparing markets with comparable entry profiles.

Wenatchee-East Wenatchee, WA 61.1 #201/298 Corvallis, OR 61.1 #200/298 Miami-Fort Lauderdale-West Palm Beach, FL 61.6 #203/298 Portland-South Portland, ME 60.9 #199/298 Lexington-Fayette, KY 61.6 #204/298 Las Cruces, NM 60.8 #198/298 Goldsboro, NC 61.8 #205/298 Kokomo, IN 61.9 #206/298 San Luis Obispo-Paso Robles, CA 60.6 #197/298 Atlantic City-Hammonton, NJ 60.6 #196/298

Accommodation and Food Services in States Bordering Nevada

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Idaho 26.2 #4/51 Utah 36.5 #22/51 Oregon 42.8 #32/51 Arizona 46.9 #40/51 California 57.2 #47/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Reno's accommodation and food services sector, the wage competitiveness component (92.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Reno, NV MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment