NAICS 51

Information in San Diego-Chula Vista-Carlsbad, CA

Metro Market Score 71.5 (Difficult), ranked #282 of 294 metros. 1,411 establishments, 19,962 jobs.

Metro Market Score 71.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national information average.

💰High-Cost Market

San Diego-Chula Vista-Carlsbad scores 71.5 on the Metro Market Score for information, placing it in the bottom 10%. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

78.6

LQ: 0.69

Rank #231 of 294 metros

Wage Competitiveness

96.6

$171,028 avg wage

Growth Trend

↓ 25.5

Employment growth index

Rank #220 of 294 metros

Wage Pressure

27.1

YoY wage change index

1,411 Information Firms in San Diego-Chula Vista-Carlsbad

1,411

Establishments

-3.2% YoY

19,962

Total Employment

-6.3% YoY

$171,028

Average Annual Wage

+10.8% YoY

0.69

Location Quotient

Below national avg

Within California

#22 of 24

information metros in state

California state rank

#51 of 51

for information entry risk

vs State Median

+27.1

worse than median (44.5)

San Diego-Chula Vista-Carlsbad vs California Statewide

How this metro's information market compares to California overall. The state ranks #51/51 for entry risk.

Measure	San Diego-Chula Vista-Carlsbad	CA Statewide
Overall Score	71.5 Difficult	56.6 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#282 of 294 metros	#51 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in San Diego-Chula Vista-Carlsbad

Healthcare and Social Assistance 38.9 Other Services 59.2 Retail Trade 60.6 Construction 62.4 Real Estate and Rental and Leasing 62.6 Finance and Insurance 72.0 Administrative and Support Services 72.7 Accommodation and Food Services 72.7 Professional, Scientific, and Technical Services 81.7

Information in Other California Metros

El Centro 12.3 #4/294 Merced 16.0 #10/294 Vallejo 26.8 #43/294 Bakersfield-Delano 28.7 #54/294 Napa 31.3 #67/294 Santa Cruz-Watsonville 31.9 #71/294 Salinas 32.5 #75/294 Modesto 33.7 #79/294 Visalia 37.0 #100/294 Stockton-Lodi 40.2 #117/294

+ 13 more metros. View all in California →

Information Metros With Similar Conditions

Metros within 5 points of San Diego-Chula Vista-Carlsbad's 71.5 score. Useful when comparing markets with comparable entry profiles.

Fargo, ND 71.5 #281/294 San Jose-Sunnyvale-Santa Clara, CA 71.4 #280/294 Cedar Rapids, IA 70.9 #279/294 Portland-Vancouver-Hillsboro, OR 70.7 #278/294 Albany-Schenectady-Troy, NY 70.7 #277/294 Boston-Cambridge-Newton, MA 72.6 #283/294 Omaha, NE 70.4 #276/294 Manchester-Nashua, NH 70.3 #275/294 Phoenix-Mesa-Chandler, AZ 73.1 #284/294 Bridgeport-Stamford-Danbury, CT 73.2 #285/294

Information in States Bordering California

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Arizona 49.2 #41/51 Oregon 52.0 #45/51 Nevada 56.3 #50/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For San Diego-Chula Vista-Carlsbad's information sector, the wage competitiveness component (96.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the San Diego-Chula Vista-Carlsbad, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment