NAICS 53

Real Estate and Rental and Leasing in San Diego-Chula Vista-Carlsbad, CA

Metro Market Score 62.6 (Difficult), ranked #291 of 330 metros. 7,159 establishments, 30,346 jobs.

Metro Market Score 62.6

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

💰High-Cost Market

San Diego-Chula Vista-Carlsbad scores 62.6 on the Metro Market Score for real estate and rental and leasing, placing it in the bottom quartile. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

91.8

LQ: 1.27

Rank #303 of 330 metros

Wage Competitiveness

94.8

$81,435 avg wage

Growth Trend

↑ 58.8

Employment growth index

Rank #137 of 330 metros

Wage Pressure

17.8

YoY wage change index

7,159 Real Estate and Rental and Leasing Firms in San Diego-Chula Vista-Carlsbad

7,159

Establishments

-0.4% YoY

30,346

Total Employment

+1.3% YoY

$81,435

Average Annual Wage

+4.1% YoY

1.27

Location Quotient

Above national avg

Within California

#21 of 25

real estate and rental and leasing metros in state

California state rank

#39 of 51

for real estate and rental and leasing entry risk

vs State Median

+15.2

worse than median (47.3)

San Diego-Chula Vista-Carlsbad vs California Statewide

How this metro's real estate and rental and leasing market compares to California overall. The state ranks #39/51 for entry risk.

Measure	San Diego-Chula Vista-Carlsbad	CA Statewide
Overall Score	62.6 Difficult	47.1 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#291 of 330 metros	#39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in San Diego-Chula Vista-Carlsbad

Healthcare and Social Assistance 38.9 Other Services 59.2 Retail Trade 60.6 Construction 62.4 Information 71.5 Finance and Insurance 72.0 Administrative and Support Services 72.7 Accommodation and Food Services 72.7 Professional, Scientific, and Technical Services 81.7

Real Estate and Rental and Leasing in Other California Metros

El Centro 22.5 #33/330 Hanford-Corcoran 29.8 #67/330 Fresno 30.3 #72/330 Modesto 35.8 #104/330 Salinas 37.9 #116/330 Merced 38.3 #119/330 Yuba City 40.3 #143/330 Visalia 41.8 #157/330 Redding 43.3 #171/330 Santa Cruz-Watsonville 44.3 #178/330

+ 14 more metros. View all in California →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of San Diego-Chula Vista-Carlsbad's 62.6 score. Useful when comparing markets with comparable entry profiles.

Seattle-Tacoma-Bellevue, WA 62.5 #290/330 Charleston-North Charleston, SC 62.7 #292/330 Los Angeles-Long Beach-Anaheim, CA 62.4 #289/330 Minneapolis-St. Paul-Bloomington, MN 62.4 #288/330 Colorado Springs, CO 63.2 #293/330 Las Vegas-Henderson-North Las Vegas, NV 61.9 #287/330 Fort Collins-Loveland, CO 63.4 #294/330 Corpus Christi, TX 61.5 #286/330 Dallas-Fort Worth-Arlington, TX 61.5 #285/330 Worcester, MA 61.4 #284/330

Real Estate and Rental and Leasing in States Bordering California

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Oregon 44.8 #35/51 Arizona 52.4 #46/51 Nevada 61.9 #51/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For San Diego-Chula Vista-Carlsbad's real estate and rental and leasing sector, the wage competitiveness component (94.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the San Diego-Chula Vista-Carlsbad, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment