NAICS 72

Accommodation and Food Services in Rockford, IL

Metro Market Score 54.4 (Challenging), ranked #152 of 298 metros. 655 establishments, 11,482 jobs.

Metro Market Score 54.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

⚡Rising Wages

Accommodation and Food Services conditions in Rockford are mixed. The 54.4 market score puts it at #152 of 298, with no metric pulling sharply in either direction. Wages, growth, and competition are all within a normal range for this industry.

Industry Concentration

30.5

LQ: 0.92

Rank #91 of 298 metros

Wage Competitiveness

34.6

$22,936 avg wage

Growth Trend

↓ 22.8

Employment growth index

Rank #231 of 298 metros

Wage Pressure

74.7

YoY wage change index

655 Accommodation and Food Services Firms in Rockford

655

Establishments

+1.9% YoY

11,482

Total Employment

-1.4% YoY

$22,936

Average Annual Wage

+4.5% YoY

0.92

Location Quotient

Below national avg

Within Illinois

#2 of 5

accommodation and food services metros in state

Illinois state rank

#30 of 51

for accommodation and food services entry risk

vs State Median

-1.3

better than median (55.7)

Rockford vs Illinois Statewide

How this metro's accommodation and food services market compares to Illinois overall. The state ranks #30/51 for entry risk.

Measure	Rockford	IL Statewide
Overall Score	54.4 Challenging	39.5 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#152 of 298 metros	#30 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Rockford

Real Estate and Rental and Leasing 38.5 Construction 39.4 Professional, Scientific, and Technical Services 42.8 Administrative and Support Services 44.0 Information 46.5 Other Services 50.7 Finance and Insurance 53.0 Retail Trade 60.5 Healthcare and Social Assistance 69.1

Accommodation and Food Services in Other Illinois Metros

Kankakee 35.5 #34/298 Decatur 55.7 #160/298 Springfield 58.6 #172/298 Bloomington 67.3 #244/298

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Rockford's 54.4 score. Useful when comparing markets with comparable entry profiles.

Killeen-Temple, TX 54.6 #153/298 Oklahoma City, OK 54.2 #151/298 Boston-Cambridge-Newton, MA 54.2 #150/298 Odessa, TX 54.6 #154/298 El Centro, CA 54.7 #155/298 Greenville, NC 54.0 #149/298 Ithaca, NY 54.9 #156/298 Columbus, IN 53.8 #148/298 Chico, CA 53.8 #147/298 Great Falls, MT 53.7 #146/298

Accommodation and Food Services in States Bordering Illinois

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Wisconsin 28.2 #5/51 Kentucky 36.9 #25/51 Indiana 37.9 #28/51 Iowa 39.0 #29/51 Missouri 47.2 #42/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Rockford's accommodation and food services sector, the employment growth component (77.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Rockford, IL MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment