NAICS 81

Other Services in Iowa City, IA

Metro Market Score 32.9 (Favorable), ranked #40 of 332 metros. 460 establishments, 2,212 jobs.

Metro Market Assessment

Metro Market Score 32.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national other services average.

📈Rapid Growth🌱Emerging Market

Employment in Iowa City's other services sector grew faster than most metros last year, pushing its growth trend index to 86.8. Combined with a 32.9 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration
20.5
LQ: 0.80
Rank #68 of 332 metros
Wage Competitiveness
59.3
$46,626 avg wage
Growth Trend
↑ 86.8
Employment growth index
Rank #45 of 332 metros
Wage Pressure
44.7
YoY wage change index

460 Other Services Firms in Iowa City

460
Establishments
+0.0% YoY
2,212
Total Employment
+5.4% YoY
$46,626
Average Annual Wage
+1.8% YoY
0.80
Location Quotient
Below national avg

Iowa City vs Iowa Statewide

How this metro's other services market compares to Iowa overall. The state ranks #3/51 for entry risk.

Measure Iowa City IA Statewide
Overall Score 32.9 Favorable 32.5 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #40 of 332 metros #3 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Iowa City

Construction 29.9 Information 30.0 Healthcare and Social Assistance 31.1 Real Estate and Rental and Leasing 40.0 Retail Trade 42.0 Accommodation and Food Services 44.5 Administrative and Support Services 51.4 Finance and Insurance 59.2 Professional, Scientific, and Technical Services 62.9

Other Services in Other Iowa Metros

Ames 31.0 #31/332 Dubuque 36.9 #60/332 Davenport-Moline-Rock Island 49.8 #158/332 Sioux City 50.5 #163/332 Des Moines-West Des Moines 53.0 #192/332 Cedar Rapids 57.9 #230/332 Waterloo-Cedar Falls 67.9 #300/332

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Iowa City's other services sector, the wage competitiveness component (59.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.