NAICS 81

Other Services in Iowa City, IA

Metro Market Score 32.9 (Favorable), ranked #40 of 332 metros. 460 establishments, 2,212 jobs.

Metro Market Score 32.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national other services average.

📈Rapid Growth🌱Emerging Market

Employment in Iowa City's other services sector grew faster than most metros last year, pushing its growth trend index to 86.8. Combined with a 32.9 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration

20.5

LQ: 0.80

Rank #68 of 332 metros

Wage Competitiveness

59.3

$46,626 avg wage

Growth Trend

↑ 86.8

Employment growth index

Rank #45 of 332 metros

Wage Pressure

44.7

YoY wage change index

460 Other Services Firms in Iowa City

460

Establishments

+0.0% YoY

2,212

Total Employment

+5.4% YoY

$46,626

Average Annual Wage

+1.8% YoY

0.80

Location Quotient

Below national avg

Within Iowa

#2 of 8

other services metros in state

Iowa state rank

#3 of 51

for other services entry risk

vs State Median

-17.7

better than median (50.5)

Iowa City vs Iowa Statewide

How this metro's other services market compares to Iowa overall. The state ranks #3/51 for entry risk.

Measure	Iowa City	IA Statewide
Overall Score	32.9 Favorable	32.5 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#40 of 332 metros	#3 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Iowa City

Construction 29.9 Information 30.0 Healthcare and Social Assistance 31.1 Real Estate and Rental and Leasing 40.0 Retail Trade 42.0 Accommodation and Food Services 44.5 Administrative and Support Services 51.4 Finance and Insurance 59.2 Professional, Scientific, and Technical Services 62.9

Other Services in Other Iowa Metros

Ames 31.0 #31/332 Dubuque 36.9 #60/332 Davenport-Moline-Rock Island 49.8 #158/332 Sioux City 50.5 #163/332 Des Moines-West Des Moines 53.0 #192/332 Cedar Rapids 57.9 #230/332 Waterloo-Cedar Falls 67.9 #300/332

Other Services Metros With Similar Conditions

Metros within 5 points of Iowa City's 32.9 score. Useful when comparing markets with comparable entry profiles.

Lebanon, PA 32.8 #39/332 Provo-Orem-Lehi, UT 32.7 #38/332 Blacksburg-Christiansburg-Radford, VA 33.2 #41/332 Joplin, MO 32.5 #37/332 Huntington-Ashland, WV 33.2 #42/332 Hickory-Lenoir-Morganton, NC 33.5 #43/332 Las Cruces, NM 33.5 #44/332 Coeur d'Alene, ID 33.6 #45/332 Kingsport-Bristol, TN 32.1 #36/332 Muskegon-Norton Shores, MI 32.0 #35/332

Other Services in States Bordering Iowa

State-level entry risk for other services in adjacent states. Use this to weigh cross-border options.

South Dakota 28.9 #1/51 Nebraska 30.5 #2/51 Minnesota 38.1 #12/51 Wisconsin 39.3 #16/51 Missouri 47.4 #33/51 Illinois 50.5 #39/51

Browse Other Services in Other States

State-level entry risk reports for other services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Iowa City's other services sector, the wage competitiveness component (59.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Iowa City, IA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment