NAICS 23

Construction in Traverse City, MI

Metro Market Score 53.7 (Challenging), ranked #231 of 342 metros. 694 establishments, 4,766 jobs.

Metro Market Assessment

Metro Market Score 53.7
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national construction average.

At #231 of 342 metros, Traverse City's construction sector scores 53.7 on the market index. Concentration (83.3), wage levels (35.4), and growth (35.4) all track close to the median. Local factors like lease costs and client access will matter more than macro signals.

Industry Concentration
83.3
LQ: 1.33
Rank #285 of 342 metros
Wage Competitiveness
35.4
$69,279 avg wage
Growth Trend
↓ 35.4
Employment growth index
Rank #222 of 342 metros
Wage Pressure
23.1
YoY wage change index

694 Construction Firms in Traverse City

694
Establishments
+100.0% YoY
4,766
Total Employment
+0.0% YoY
$69,279
Average Annual Wage
+0.0% YoY
1.33
Location Quotient
Above national avg

Traverse City vs Michigan Statewide

How this metro's construction market compares to Michigan overall. The state ranks #2/51 for entry risk.

Measure Traverse City MI Statewide
Overall Score 53.7 Challenging 28.0 Low
Score Type Metro Market Score Entry Risk Score
Rank #231 of 342 metros #2 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Traverse City

Information 36.9 Real Estate and Rental and Leasing 38.5 Finance and Insurance 57.3 Retail Trade 61.3 Other Services 62.6

Construction in Other Michigan Metros

Bay City 23.9 #14/342 Jackson 36.9 #78/342 Lansing-East Lansing 39.8 #108/342 Battle Creek 41.8 #120/342 Muskegon-Norton Shores 42.0 #121/342 Ann Arbor 42.6 #125/342 Monroe 45.3 #148/342 Flint 47.1 #164/342 Detroit-Warren-Dearborn 50.0 #194/342 Niles 50.1 #196/342

+ 3 more metros. View all in Michigan →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Traverse City's construction sector, the industry concentration component (83.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.