NAICS 72

Accommodation and Food Services in Myrtle Beach-Conway-North Myrtle Beach, SC

Metro Market Score 86.3 (Difficult), ranked #296 of 298 metros. 1,432 establishments, 31,021 jobs.

Metro Market Score 86.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

🏭Industry Hub⚡Rising Wages

Myrtle Beach-Conway-North Myrtle Beach is a specialized hub for accommodation and food services, with a location quotient of 2.36 and industry concentration in the bottom 10%. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration

98.7

LQ: 2.36

Rank #294 of 298 metros

Wage Competitiveness

70.5

$28,114 avg wage

Growth Trend

↓ 2.0

Employment growth index

Rank #293 of 298 metros

Wage Pressure

73.0

YoY wage change index

1,432 Accommodation and Food Services Firms in Myrtle Beach-Conway-North Myrtle Beach

1,432

Establishments

-19.5% YoY

31,021

Total Employment

-16.3% YoY

$28,114

Average Annual Wage

+4.0% YoY

2.36

Location Quotient

Above national avg

Within South Carolina

#6 of 6

accommodation and food services metros in state

South Carolina state rank

#9 of 51

for accommodation and food services entry risk

vs State Median

+22.9

worse than median (63.4)

Myrtle Beach-Conway-North Myrtle Beach vs South Carolina Statewide

How this metro's accommodation and food services market compares to South Carolina overall. The state ranks #9/51 for entry risk.

Measure	Myrtle Beach-Conway-North Myrtle Beach	SC Statewide
Overall Score	86.3 Difficult	29.2 Low
Score Type	Metro Market Score	Entry Risk Score
Rank	#296 of 298 metros	#9 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Myrtle Beach-Conway-North Myrtle Beach

Other Services 50.7 Professional, Scientific, and Technical Services 54.0 Healthcare and Social Assistance 56.1 Finance and Insurance 57.8 Construction 60.0 Real Estate and Rental and Leasing 64.2 Information 64.8 Administrative and Support Services 72.8 Retail Trade 77.7

Accommodation and Food Services in Other South Carolina Metros

Florence 47.5 #99/298 Greenville-Anderson-Greer 50.7 #121/298 Sumter 52.9 #136/298 Charleston-North Charleston 63.4 #217/298 Hilton Head Island-Bluffton-Port Royal 76.8 #283/298

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Myrtle Beach-Conway-North Myrtle Beach's 86.3 score. Useful when comparing markets with comparable entry profiles.

Asheville, NC 85.4 #295/298 Santa Maria-Santa Barbara, CA 84.9 #294/298 Santa Cruz-Watsonville, CA 83.7 #293/298 Napa, CA 82.7 #292/298 Barnstable Town, MA 82.3 #291/298 Kahului-Wailuku, HI 90.7 #297/298 Pittsfield, MA 81.5 #290/298 North Port-Bradenton-Sarasota, FL 81.4 #289/298

Accommodation and Food Services in States Bordering South Carolina

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

North Carolina 23.4 #2/51 Georgia 43.6 #35/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Myrtle Beach-Conway-North Myrtle Beach's accommodation and food services sector, the employment growth component (98.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Myrtle Beach-Conway-North Myrtle Beach, SC MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment