NAICS 53

Real Estate and Rental and Leasing in Reading, PA

Metro Market Score 64.6 (Difficult), ranked #298 of 330 metros. 278 establishments, 1,694 jobs.

Metro Market Score 64.6

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

💰High-Cost Market

Real Estate and Rental and Leasing employment in Reading contracted year-over-year, placing the growth trend in the bottom 10% at 2.7. Declining job counts can indicate consolidation, population shifts, or reduced local demand. Due diligence on the local economy is especially important here.

Industry Concentration

30.6

LQ: 0.63

Rank #101 of 330 metros

Wage Competitiveness

98.5

$97,997 avg wage

Growth Trend

↓ 2.7

Employment growth index

Rank #322 of 330 metros

Wage Pressure

15.6

YoY wage change index

278 Real Estate and Rental and Leasing Firms in Reading

278

Establishments

-3.5% YoY

1,694

Total Employment

-13.3% YoY

$97,997

Average Annual Wage

+2.5% YoY

0.63

Location Quotient

Below national avg

Within Pennsylvania

#14 of 14

real estate and rental and leasing metros in state

Pennsylvania state rank

#1 of 51

for real estate and rental and leasing entry risk

vs State Median

+26.1

worse than median (38.5)

Reading vs Pennsylvania Statewide

How this metro's real estate and rental and leasing market compares to Pennsylvania overall. The state ranks #1/51 for entry risk.

Measure	Reading	PA Statewide
Overall Score	64.6 Difficult	24.5 Low
Score Type	Metro Market Score	Entry Risk Score
Rank	#298 of 330 metros	#1 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Real Estate and Rental and Leasing in Other Pennsylvania Metros

Lebanon 13.4 #6/330 Erie 17.6 #16/330 Scranton--Wilkes-Barre 18.4 #18/330 Johnstown 22.0 #31/330 Chambersburg 29.3 #62/330 Lancaster 35.8 #105/330 Altoona 35.8 #106/330 State College 38.5 #122/330 York-Hanover 44.3 #179/330 Gettysburg 48.2 #205/330

+ 3 more metros. View all in Pennsylvania →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Reading's 64.6 score. Useful when comparing markets with comparable entry profiles.

Daphne-Fairhope-Foley, AL 64.4 #297/330 Myrtle Beach-Conway-North Myrtle Beach, SC 64.2 #296/330 San Jose-Sunnyvale-Santa Clara, CA 65.0 #299/330 Asheville, NC 65.0 #300/330 Sebastian-Vero Beach-West Vero Corridor, FL 64.0 #295/330 Crestview-Fort Walton Beach-Destin, FL 65.1 #301/330 Bridgeport-Stamford-Danbury, CT 65.2 #302/330 Bozeman, MT 65.3 #303/330 Panama City-Panama City Beach, FL 65.4 #304/330 Fort Collins-Loveland, CO 63.4 #294/330

Real Estate and Rental and Leasing in States Bordering Pennsylvania

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Ohio 33.2 #14/51 New Jersey 37.3 #19/51 New York 37.6 #21/51 West Virginia 40.6 #27/51 Maryland 50.4 #42/51 Delaware 53.2 #47/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Reading's real estate and rental and leasing sector, the employment growth component (97.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Reading, PA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment