NAICS 51

Information in Reading, PA

Metro Market Score 17.4 (Favorable), ranked #15 of 294 metros. 108 establishments, 874 jobs.

Metro Market Score 17.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Reading ranks in the top 10% for information market conditions, driven by above-average employment growth. With a market score of 17.4, conditions are relatively favorable compared to most metros.

Industry Concentration

13.9

LQ: 0.27

Rank #41 of 294 metros

Wage Competitiveness

14.3

$60,088 avg wage

Growth Trend

↑ 78.2

Employment growth index

Rank #65 of 294 metros

Wage Pressure

19.1

YoY wage change index

108 Information Firms in Reading

108

Establishments

+2.9% YoY

874

Total Employment

+1.0% YoY

$60,088

Average Annual Wage

+1.9% YoY

0.27

Location Quotient

Below national avg

Within Pennsylvania

#2 of 14

information metros in state

Pennsylvania state rank

#4 of 51

for information entry risk

vs State Median

-24.3

better than median (41.8)

Reading vs Pennsylvania Statewide

How this metro's information market compares to Pennsylvania overall. The state ranks #4/51 for entry risk.

Measure	Reading	PA Statewide
Overall Score	17.4 Favorable	31.8 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#15 of 294 metros	#4 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Information in Other Pennsylvania Metros

Gettysburg 14.4 #6/294 Chambersburg 26.7 #42/294 Williamsport 30.8 #62/294 Erie 32.4 #74/294 York-Hanover 33.4 #77/294 Lebanon 40.6 #119/294 Scranton--Wilkes-Barre 41.8 #126/294 Harrisburg-Carlisle 44.6 #150/294 Lancaster 45.4 #156/294 Altoona 46.0 #159/294

+ 3 more metros. View all in Pennsylvania →

Information Metros With Similar Conditions

Metros within 5 points of Reading's 17.4 score. Useful when comparing markets with comparable entry profiles.

Elkhart-Goshen, IN 17.4 #14/294 Eagle Pass, TX 17.1 #13/294 Odessa, TX 17.1 #12/294 Weirton-Steubenville, WV 16.8 #11/294 Bloomington, IL 18.0 #16/294 Merced, CA 16.0 #10/294 Monroe, MI 15.5 #9/294 Yuma, AZ 19.3 #17/294 Anniston-Oxford, AL 15.4 #8/294 Racine-Mount Pleasant, WI 19.7 #18/294

Information in States Bordering Pennsylvania

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

West Virginia 37.3 #11/51 Ohio 44.4 #26/51 Delaware 48.0 #36/51 Maryland 48.9 #40/51 New York 50.5 #42/51 New Jersey 52.0 #46/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Reading's information sector, the employment growth component (21.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Reading, PA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment