NAICS 53

Real Estate and Rental and Leasing in San Jose-Sunnyvale-Santa Clara, CA

Metro Market Score 65.0 (Difficult), ranked #299 of 330 metros. 3,224 establishments, 15,514 jobs.

Metro Market Assessment

Metro Market Score 65.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

💰High-Cost Market

San Jose-Sunnyvale-Santa Clara scores 65.0 on the Metro Market Score for real estate and rental and leasing, placing it in the bottom 10%. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration
64.2
LQ: 0.88
Rank #212 of 330 metros
Wage Competitiveness
99.4
$112,833 avg wage
Growth Trend
↓ 29.1
Employment growth index
Rank #235 of 330 metros
Wage Pressure
13.9
YoY wage change index

3,224 Real Estate and Rental and Leasing Firms in San Jose-Sunnyvale-Santa Clara

3,224
Establishments
-0.4% YoY
15,514
Total Employment
-1.5% YoY
$112,833
Average Annual Wage
+1.2% YoY
0.88
Location Quotient
Below national avg

San Jose-Sunnyvale-Santa Clara vs California Statewide

How this metro's real estate and rental and leasing market compares to California overall. The state ranks #39/51 for entry risk.

Measure San Jose-Sunnyvale-Santa Clara CA Statewide
Overall Score 65.0 Difficult 47.1 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #299 of 330 metros #39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in San Jose-Sunnyvale-Santa Clara

Healthcare and Social Assistance 42.4 Other Services 46.6 Accommodation and Food Services 53.3 Finance and Insurance 54.3 Retail Trade 63.5 Construction 68.4 Administrative and Support Services 70.4 Information 71.4

Real Estate and Rental and Leasing in Other California Metros

El Centro 22.5 #33/330 Hanford-Corcoran 29.8 #67/330 Fresno 30.3 #72/330 Modesto 35.8 #104/330 Salinas 37.9 #116/330 Merced 38.3 #119/330 Yuba City 40.3 #143/330 Visalia 41.8 #157/330 Redding 43.3 #171/330 Santa Cruz-Watsonville 44.3 #178/330

+ 14 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For San Jose-Sunnyvale-Santa Clara's real estate and rental and leasing sector, the wage competitiveness component (99.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.