NAICS 72

Accommodation and Food Services in College Station-Bryan, TX

Metro Market Score 51.4 (Challenging), ranked #125 of 298 metros. 617 establishments, 17,990 jobs.

Metro Market Score 51.4

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

📈Rapid Growth⚡Rising Wages

College Station-Bryan is a specialized hub for accommodation and food services, with a location quotient of 1.47 and industry concentration in the upper half. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration

92.0

LQ: 1.47

Rank #274 of 298 metros

Wage Competitiveness

41.3

$23,624 avg wage

Growth Trend

↑ 86.9

Employment growth index

Rank #40 of 298 metros

Wage Pressure

71.0

YoY wage change index

617 Accommodation and Food Services Firms in College Station-Bryan

617

Establishments

+1.6% YoY

17,990

Total Employment

+3.6% YoY

$23,624

Average Annual Wage

+3.4% YoY

1.47

Location Quotient

Above national avg

Within Texas

#9 of 16

accommodation and food services metros in state

Texas state rank

#38 of 51

for accommodation and food services entry risk

vs State Median

0.0

matches median (51.4)

College Station-Bryan vs Texas Statewide

How this metro's accommodation and food services market compares to Texas overall. The state ranks #38/51 for entry risk.

Measure	College Station-Bryan	TX Statewide
Overall Score	51.4 Challenging	46.0 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#125 of 298 metros	#38 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in College Station-Bryan

Construction 34.2 Finance and Insurance 37.7 Other Services 39.7 Retail Trade 46.7 Real Estate and Rental and Leasing 50.0 Administrative and Support Services 51.9 Information 54.4

Accommodation and Food Services in Other Texas Metros

Longview 28.6 #12/298 McAllen-Edinburg-Mission 32.0 #18/298 Abilene 41.6 #57/298 Laredo 43.7 #71/298 Tyler 45.5 #91/298 Eagle Pass 48.2 #102/298 Beaumont-Port Arthur 48.6 #106/298 Brownsville-Harlingen 48.8 #108/298 Killeen-Temple 54.6 #153/298 Odessa 54.6 #154/298

+ 5 more metros. View all in Texas →

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of College Station-Bryan's 51.4 score. Useful when comparing markets with comparable entry profiles.

Flint, MI 51.5 #126/298 Sebring, FL 51.5 #127/298 Rochester, NY 51.5 #128/298 Ogden, UT 51.5 #129/298 Utica-Rome, NY 51.3 #124/298 Columbus, OH 51.1 #123/298 Manchester-Nashua, NH 51.8 #130/298 Rocky Mount, NC 52.0 #131/298 Warner Robins, GA 50.8 #122/298 Greenville-Anderson-Greer, SC 50.7 #121/298

Accommodation and Food Services in States Bordering Texas

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

New Mexico 24.5 #3/51 Oklahoma 35.0 #20/51 Arkansas 36.9 #26/51 Louisiana 43.8 #36/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For College Station-Bryan's accommodation and food services sector, the industry concentration component (92.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the College Station-Bryan, TX MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment