NAICS 51

Information in Austin-Round Rock-San Marcos, TX

Metro Market Score 77.2 (Difficult), ranked #291 of 294 metros. 2,520 establishments, 42,516 jobs.

Metro Market Score 77.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national information average.

🏭Industry Hub💰High-Cost Market

Austin-Round Rock-San Marcos is a specialized hub for information, with a location quotient of 1.79 and industry concentration in the bottom 10%. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration

97.3

LQ: 1.79

Rank #286 of 294 metros

Wage Competitiveness

96.3

$168,917 avg wage

Growth Trend

↓ 19.7

Employment growth index

Rank #237 of 294 metros

Wage Pressure

23.5

YoY wage change index

2,520 Information Firms in Austin-Round Rock-San Marcos

2,520

Establishments

-1.8% YoY

42,516

Total Employment

-7.2% YoY

$168,917

Average Annual Wage

+6.8% YoY

1.79

Location Quotient

Above national avg

Within Texas

#17 of 17

information metros in state

Texas state rank

#20 of 51

for information entry risk

vs State Median

+42.0

worse than median (35.1)

Austin-Round Rock-San Marcos vs Texas Statewide

How this metro's information market compares to Texas overall. The state ranks #20/51 for entry risk.

Measure	Austin-Round Rock-San Marcos	TX Statewide
Overall Score	77.2 Difficult	41.5 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#291 of 294 metros	#20 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Austin-Round Rock-San Marcos

Healthcare and Social Assistance 39.0 Retail Trade 48.8 Construction 54.9 Finance and Insurance 58.0 Other Services 59.5 Accommodation and Food Services 62.4 Real Estate and Rental and Leasing 70.2 Professional, Scientific, and Technical Services 73.2

Information in Other Texas Metros

Odessa 17.1 #12/294 Eagle Pass 17.1 #13/294 McAllen-Edinburg-Mission 24.0 #33/294 Sherman-Denison 24.7 #35/294 Beaumont-Port Arthur 25.9 #39/294 Laredo 26.2 #41/294 Brownsville-Harlingen 27.5 #50/294 Longview 31.2 #66/294 Corpus Christi 35.1 #85/294 Tyler 38.8 #107/294

+ 6 more metros. View all in Texas →

Information Metros With Similar Conditions

Metros within 5 points of Austin-Round Rock-San Marcos's 77.2 score. Useful when comparing markets with comparable entry profiles.

Santa Maria-Santa Barbara, CA 78.0 #292/294 Trenton-Princeton, NJ 75.7 #290/294 Seattle-Tacoma-Bellevue, WA 75.6 #289/294 New Haven, CT 75.3 #288/294 Durham-Chapel Hill, NC 80.0 #293/294 Raleigh-Cary, NC 74.2 #287/294 Charleston-North Charleston, SC 73.8 #286/294 Bridgeport-Stamford-Danbury, CT 73.2 #285/294 Phoenix-Mesa-Chandler, AZ 73.1 #284/294 Boston-Cambridge-Newton, MA 72.6 #283/294

Information in States Bordering Texas

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Arkansas 30.0 #2/51 Oklahoma 40.2 #18/51 New Mexico 47.7 #34/51 Louisiana 51.7 #44/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Austin-Round Rock-San Marcos's information sector, the industry concentration component (97.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Austin-Round Rock-San Marcos, TX MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment