NAICS 62

Healthcare and Social Assistance in Owensboro, KY

Metro Market Score 59.2 (Challenging), ranked #202 of 248 metros. 772 establishments, 9,111 jobs.

Metro Market Score 59.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national healthcare and social assistance average.

Healthcare and Social Assistance employment in Owensboro contracted year-over-year, placing the growth trend in the bottom quartile at 14.9. Declining job counts can indicate consolidation, population shifts, or reduced local demand. Due diligence on the local economy is especially important here.

Industry Concentration

81.8

LQ: 1.30

Rank #203 of 248 metros

Wage Competitiveness

31.9

$59,253 avg wage

Growth Trend

↓ 14.9

Employment growth index

Rank #212 of 248 metros

Wage Pressure

26.2

YoY wage change index

772 Healthcare and Social Assistance Firms in Owensboro

772

Establishments

+2.1% YoY

9,111

Total Employment

+0.0% YoY

$59,253

Average Annual Wage

+0.0% YoY

1.30

Location Quotient

Above national avg

Within Kentucky

#1 of 1

healthcare and social assistance metros in state

Kentucky state rank

#48 of 51

for healthcare and social assistance entry risk

vs State Median

0.0

matches median (59.2)

Owensboro vs Kentucky Statewide

How this metro's healthcare and social assistance market compares to Kentucky overall. The state ranks #48/51 for entry risk.

Measure	Owensboro	KY Statewide
Overall Score	59.2 Challenging	54.4 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#202 of 248 metros	#48 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Owensboro

Construction 44.5 Administrative and Support Services 45.2 Retail Trade 56.8

Healthcare and Social Assistance Metros With Similar Conditions

Metros within 5 points of Owensboro's 59.2 score. Useful when comparing markets with comparable entry profiles.

Johnstown, PA 59.5 #203/248 Fargo, ND 59.5 #204/248 Waterbury-Shelton, CT 59.5 #205/248 Binghamton, NY 58.7 #201/248 Milwaukee-Waukesha, WI 58.5 #200/248 Rapid City, SD 59.9 #206/248 Port St. Lucie, FL 58.2 #199/248 Reading, PA 58.1 #198/248 Punta Gorda, FL 57.8 #197/248 Coeur d'Alene, ID 57.6 #196/248

Healthcare and Social Assistance in States Bordering Kentucky

State-level entry risk for healthcare and social assistance in adjacent states. Use this to weigh cross-border options.

Indiana 31.2 #10/51 Virginia 39.9 #25/51 Ohio 40.2 #26/51 West Virginia 40.3 #27/51 Illinois 43.6 #30/51 Tennessee 47.4 #38/51 Missouri 55.6 #51/51

Browse Healthcare and Social Assistance in Other States

State-level entry risk reports for healthcare and social assistance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Owensboro's healthcare and social assistance sector, the employment growth component (85.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Owensboro, KY MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment