NAICS 72

Accommodation and Food Services in Missoula, MT

Metro Market Score 52.2 (Challenging), ranked #132 of 298 metros. 403 establishments, 7,386 jobs.

Metro Market Score 52.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

📈Rapid Growth⚡Rising Wages

Despite a mature accommodation and food services presence (concentration: 77.5), Missoula is still adding jobs in this sector. Growth trend sits at 95.3, and the overall 52.2 market score lands in the upper half. Established markets with growth are worth a closer look.

Industry Concentration

77.5

LQ: 1.21

Rank #231 of 298 metros

Wage Competitiveness

65.1

$27,371 avg wage

Growth Trend

↑ 95.3

Employment growth index

Rank #15 of 298 metros

Wage Pressure

75.8

YoY wage change index

403 Accommodation and Food Services Firms in Missoula

403

Establishments

+6.6% YoY

7,386

Total Employment

+5.9% YoY

$27,371

Average Annual Wage

+4.8% YoY

1.21

Location Quotient

Above national avg

Within Montana

#1 of 4

accommodation and food services metros in state

Montana state rank

#39 of 51

for accommodation and food services entry risk

vs State Median

-13.8

better than median (66.0)

Missoula vs Montana Statewide

How this metro's accommodation and food services market compares to Montana overall. The state ranks #39/51 for entry risk.

Measure	Missoula	MT Statewide
Overall Score	52.2 Challenging	46.1 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#132 of 298 metros	#39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Missoula

Construction 47.4 Professional, Scientific, and Technical Services 56.6 Retail Trade 58.9 Other Services 65.1

Accommodation and Food Services in Other Montana Metros

Great Falls 53.7 #146/298 Billings 66.0 #233/298 Bozeman 77.8 #284/298

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Missoula's 52.2 score. Useful when comparing markets with comparable entry profiles.

Rocky Mount, NC 52.0 #131/298 Mobile, AL 52.5 #133/298 Manchester-Nashua, NH 51.8 #130/298 Lynchburg, VA 52.7 #134/298 Lewiston-Auburn, ME 52.8 #135/298 Ogden, UT 51.5 #129/298 Rochester, NY 51.5 #128/298 Sumter, SC 52.9 #136/298 Sebring, FL 51.5 #127/298 Morgantown, WV 52.9 #137/298

Accommodation and Food Services in States Bordering Montana

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Idaho 26.2 #4/51 North Dakota 29.5 #12/51 South Dakota 36.7 #23/51 Wyoming 55.0 #45/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Missoula's accommodation and food services sector, the industry concentration component (77.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Missoula, MT MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment