NAICS 51

Information in Minneapolis-St. Paul-Bloomington, MN

Metro Market Score 64.3 (Difficult), ranked #256 of 294 metros. 2,184 establishments, 27,353 jobs.

Metro Market Score 64.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national information average.

💰High-Cost Market

Minneapolis-St. Paul-Bloomington scores 64.3 on the Metro Market Score for information, placing it in the bottom quartile. High wage costs, strong existing competition, or slowing growth contribute to tougher entry conditions compared to most metros.

Industry Concentration

82.0

LQ: 0.75

Rank #241 of 294 metros

Wage Competitiveness

86.7

$122,804 avg wage

Growth Trend

↓ 41.5

Employment growth index

Rank #173 of 294 metros

Wage Pressure

23.0

YoY wage change index

2,184 Information Firms in Minneapolis-St. Paul-Bloomington

2,184

Establishments

+0.1% YoY

27,353

Total Employment

-3.4% YoY

$122,804

Average Annual Wage

+6.3% YoY

0.75

Location Quotient

Below national avg

Within Minnesota

#5 of 5

information metros in state

Minnesota state rank

#22 of 51

for information entry risk

vs State Median

+10.0

worse than median (54.3)

Minneapolis-St. Paul-Bloomington vs Minnesota Statewide

How this metro's information market compares to Minnesota overall. The state ranks #22/51 for entry risk.

Measure	Minneapolis-St. Paul-Bloomington	MN Statewide
Overall Score	64.3 Difficult	42.6 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#256 of 294 metros	#22 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Minneapolis-St. Paul-Bloomington

Accommodation and Food Services 45.5 Retail Trade 46.1 Construction 59.5 Other Services 61.3 Real Estate and Rental and Leasing 62.4 Finance and Insurance 80.5

Information in Other Minnesota Metros

Duluth 30.9 #64/294 Rochester 53.6 #206/294 Mankato 54.3 #212/294 St. Cloud 57.9 #226/294

Information Metros With Similar Conditions

Metros within 5 points of Minneapolis-St. Paul-Bloomington's 64.3 score. Useful when comparing markets with comparable entry profiles.

Anchorage, AK 64.2 #255/294 Tucson, AZ 64.1 #254/294 Miami-Fort Lauderdale-West Palm Beach, FL 64.0 #253/294 Asheville, NC 64.8 #257/294 Myrtle Beach-Conway-North Myrtle Beach, SC 64.8 #258/294 Olympia-Lacey-Tumwater, WA 64.9 #259/294 Worcester, MA 65.6 #260/294 Detroit-Warren-Dearborn, MI 63.0 #252/294 Grand Forks, ND 62.6 #251/294 Medford, OR 62.5 #250/294

Information in States Bordering Minnesota

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

North Dakota 28.8 #1/51 South Dakota 33.6 #8/51 Wisconsin 38.1 #14/51 Iowa 38.3 #15/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Minneapolis-St. Paul-Bloomington's information sector, the wage competitiveness component (86.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Minneapolis-St. Paul-Bloomington, MN-WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment