NAICS 72

Accommodation and Food Services in Rochester, MN

Metro Market Score 45.0 (Moderate), ranked #84 of 298 metros. 552 establishments, 9,691 jobs.

Metro Market Score 45.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national accommodation and food services average.

🌱Emerging Market

Employment in Rochester's accommodation and food services sector grew faster than most metros last year, pushing its growth trend index to 65.8. Combined with a 45.0 market score, this metro sits in the upper half for overall conditions.

Industry Concentration

21.1

LQ: 0.87

Rank #63 of 298 metros

Wage Competitiveness

63.1

$27,251 avg wage

Growth Trend

↑ 65.8

Employment growth index

Rank #103 of 298 metros

Wage Pressure

68.6

YoY wage change index

552 Accommodation and Food Services Firms in Rochester

552

Establishments

+2.6% YoY

9,691

Total Employment

+1.2% YoY

$27,251

Average Annual Wage

+2.7% YoY

0.87

Location Quotient

Below national avg

Within Minnesota

#4 of 5

accommodation and food services metros in state

Minnesota state rank

#19 of 51

for accommodation and food services entry risk

vs State Median

+3.0

worse than median (42.0)

Rochester vs Minnesota Statewide

How this metro's accommodation and food services market compares to Minnesota overall. The state ranks #19/51 for entry risk.

Measure	Rochester	MN Statewide
Overall Score	45.0 Moderate	34.9 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#84 of 298 metros	#19 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Rochester

Retail Trade 32.2 Other Services 39.6 Construction 46.2 Information 53.6

Accommodation and Food Services in Other Minnesota Metros

Mankato 32.8 #24/298 St. Cloud 39.7 #47/298 Duluth 42.0 #60/298 Minneapolis-St. Paul-Bloomington 45.5 #90/298

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Rochester's 45.0 score. Useful when comparing markets with comparable entry profiles.

Toledo, OH 45.0 #85/298 Cleveland, TN 45.0 #83/298 Waterbury-Shelton, CT 45.0 #82/298 Albany, GA 45.2 #86/298 Allentown-Bethlehem-Easton, PA 45.3 #87/298 Canton-Massillon, OH 45.3 #88/298 Bangor, ME 44.8 #81/298 Baltimore-Columbia-Towson, MD 45.5 #89/298 Minneapolis-St. Paul-Bloomington, MN 45.5 #90/298 Tyler, TX 45.5 #91/298

Accommodation and Food Services in States Bordering Minnesota

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Wisconsin 28.2 #5/51 North Dakota 29.5 #12/51 South Dakota 36.7 #23/51 Iowa 39.0 #29/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Rochester's accommodation and food services sector, the wage competitiveness component (63.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Rochester, MN MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment